NBA – Analista de conteúdo digital

Principais atividades

This position will provide digital content & production support for the NBA digital products & social channels for fans in Brazil. This will allow us to support real-time publishing of NBA highlights and features during the upcoming season. This Project will be 12 months.

 

Major Responsibilities:

    • Providing daily content & production support for NBA digital products including local social accounts and the NBA app with a focus on fans located in Brazil
    • Working with Local Content Producer to surface new or existing content opportunities that will be most relevant to a digital & social audience
    • Working with Digital Media department (U.S.) to implement global strategies at a local level for digital products & social channels
    • Working with the local website partner on content planning & distribution, as well as daily delivery of localized video content
    • Social channel responsibilities include:
        • Establishing a daily publishing plan based on global & local content plans
        • Coordinating regional content planning with other departments, including Marketing and Global Partnerships
        • Growing engagement within local social channels
    • Digital Product responsibilities include:
        • Working within Content Management System to publish localized content
        • Writing/sending push notifications
        • Translating & geo-targeting content
        • Coordinating content coverage with Digital Content Desk
    • Local licensee support includes:
        • Introducing new content ideas & opportunities as part of regular content planning
        • Fulfilling licensee requests for additional content
        • Ensuring licensees abide by NBA content guidelines
        • Communicating best practices
        • Compiling regular metrics reports, including gathering video metrics provided by licensees
    • Finding best ways to use content to promote NBA League Pass packages
    • Researching and analyzing the latest trends in international digital consumption, and reporting findings to management

 

Habilidades esperadas

    • Must be fluent in English and Portuguese
    • Knowledge of local Brazilian market
    • Knowledge about the NBA, players & teams, and how content can be localized for respective markets is
    • Must have strong writing, communication skills, as well as ability to execute editorial judgment
    • Must have knowledge of existing social media platforms – from best practices in publishing content to understanding of relevant metrics
    • Ability to work on deadline and handle multiple tasks
    • Background in digital content production is required
    • Willing to work flexible hours (nights and weekends)
    • Must be willing to explore new ways to create & publish content to grow the NBA’s local audience
    • Proficiency in HTML, Photoshop and Content Management Systems is a plus
    • A team player with willingness to work independently at times
    • A minimum of 3 years or related digital experience
    • Editing and writing background in digital media required

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